How Botbrians.io scaled personalized football commentary to 12 Languages with Sportmonks’ real-time API.
Botbrains.io
Sportmonks became the data backbone that allowed us to scale faster, automate smarter, and deliver a human-like commentary experience to fans worldwide.
At Botbrains, innovation starts with understanding how fans want to connect with their favorite teams. Based in Germany, Botbrains specializes in AI-driven chatbot solutions for major companies — but their passion project, Liveticker.AI, takes football engagement to a whole new level.
Liveticker.AI isn’t just another event feed. It’s an AI-powered real-time commentary platform that generates rich, natural match reports across over 2,200 football leagues — in 12+ languages. It combines structured API data, fan radio streams, television broadcasts, and proprietary sources to create live commentary that feels like it’s written by a human journalist.
Today, Liveticker.AI powers fan engagement for leading German clubs and major media outlets, bringing live match stories to thousands of fans every week.
Botbrains had a clear ambition:
Make live football commentary feel personal, emotional, and complete — without needing a reporter at every match.
Where traditional tickers simply announce events (goals, cards, substitutions), Liveticker.AI tells a dynamic story:
📌 Stadium atmosphere
📌 Tactical shifts
📌 Emotional turning points
📌 Minor moments (near chances, build-ups) that keep fans connected
Our goal is to make fans feel like they’re following the match through the eyes of a dedicated reporter.
By combining Sportmonks’ structured match data with AI-driven Natural Language Generation (NLG), Liveticker.AI creates commentary tailored to fans’ favorite teams, players, and leagues — with hyper-personalized updates delivered in real time.
Creating an AI engine for live commentary required more than language models. It needed instant access to accurate, structured football data, including:
📌 Fixtures
📌 Goals, cards, and substitutions
📌 Lineups and player stats
📌 Historical head-to-head records
📌 League standings
Initially, Botbrains faced the classic build-versus-buy dilemma.
Building their own data infrastructure would have been slow, expensive, and error-prone — especially at a global scale.
Instead, they needed a trusted data partner who could:
✔ Provide real-time, structured football data
✔ Cover thousands of competitions worldwide
✔ Offer a developer-friendly, consistent API
✔ Allow affordable scaling without vendor lock-in
Without it, Liveticker.AI’s vision of human-like, real-time commentary would not be possible.
Need real-time structured football data for your own project?
Explore the Sportmonks Football API
After evaluating multiple providers, Botbrains realized many offered painful trade-offs:
❌ Cheaper APIs lacked depth, speed, or coverage.
❌ Premium providers were too expensive and complex for a scalable AI project.
❌ Open-source options were unreliable and inconsistent.
Sportmonks stood out immediately.
Sportmonks offers the sweet spot between high-quality data and startup-friendly pricing.
Key reasons Botbrains chose Sportmonks:
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Thanks to Sportmonks, Botbrains achieved:
⏩ 60% faster development time by avoiding building a custom data layer
🌍 Global expansion across 12 languages and 2,200+ leagues
🧑💻 Reduced operational complexity with minimal manual updates
🗺️ Instant scalability when onboarding new clubs, leagues, or regions
❤️ Increased fan engagement through human-like, real-time match commentary
Botbrains rates Sportmonks’ support as 10/10:
✅ Fast, helpful, technically accurate responses
✅ Willingness to act on feedback
✅ Community resources like knowledge bases and developer forums
✅ No hidden costs or usage surprises — scaling was smooth and predictable
It’s rare to find a provider who feels like an extension of your own dev team. Sportmonks truly supports your growth.
Try for freeIt’s rare to find a provider who feels like an extension of your own dev team. Sportmonks truly supports your growth.
Sportmonks didn’t just enable Liveticker.AI to launch — it enabled it to grow.
With Sportmonks’ Football API at its core, Botbrains continues to push the boundaries of automated, personalized football storytelling.
Sportmonks lets us innovate. Instead of fighting the data, we build with it.
Real-time football engagement isn’t just for billion-dollar clubs anymore.
With Sportmonks, innovative platforms like Liveticker.AI show that great data makes great experiences possible — fast, scalable, and affordable.
Ready to build your own next-generation football platform?