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Case study
Sodens Ltd

How Sodens Ltd transformed automated betting with BF Bot Manager thanks to Sportmonks’ Football API

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About the Client: Sodens Ltd & BF Bot Manager

Sodens Ltd is the company behind BF Bot Manager, a specialised software solution for automated betting on Betfair, Betdaq, and Matchbook exchanges. Founded in 2009, BF Bot Manager has been an officially approved Betfair API application since its inception. The platform is trusted by punters around the globe for automating bets across various sports, inlcuding football, tennis, horse racing, and greyhound racing.

“Our mission is to be the best automated betting bot software in the world”

📌 Client: Sodens Ltd / BF Bot Manager
📌 Industry: Sports betting automation
📌 Objective: Automate football betting using real-time football data
📌 Challenge: Finding a reliable, affordable data provider to support complex betting strategies

The Challenge: Finding a Reliable Football API for Automated Betting

As a betting automation platform, BF Bot Manager needed a football data provider that combined:

– Real-time live scores and in-play statistics
– Reliable coverage across multiple leagues and competitions
– Affordable pricing suitable for a small development team

“Our main challenge was finding a provider that offered both depth and affordability. Other services were either too limited in data or far too expensive for us to sustain.”

Before discovering Sportmonks, BF Bot Manager relied on a different provider whose coverage was restricted and failed to meet the needs of advanced betting strategies. Alternatives on the market were available but came at significantly higher costs, making them inaccessible for a small company aiming to provide value at scale.

Through their search, BF Bot Manager came across Sportmonks and recognised its value immediately:

– Comprehensive football coverage across major and niche competitions
– A developer-friendly API with transparent documentation
– Competitive pricing that struck the right balance between cost and benefit

These strengths positioned Sportmonks as the best choice to power BF Bot Manager’s automated betting capabilities.

The Sportmonks Solution: Accurate, Affordable, Developer-Friendly Data

Once BF Bot Manager discovered Sportmonks, the decision quickly became clear. Sportmonks delivered exactly what was missing:

Extensive coverage of global football competitions, from major leagues to smaller divisions
Accurate and reliable live data, powering betting rules in real time
Developer-friendly API, with documentation that made integration fast and straightforward

“As a developer, I found the documentation clear and easy to follow. Integration was quick, and we were able to start pulling reliable live data almost immediately.”

By implementing Sportmonks’ Football API, BF Bot Manager gained access to the tools needed to support advanced betting strategies. Live scores and in-play statistics became the foundation for accurate, automated decision-making, while historical data and performance metrics gave users the insights they needed to refine their rules.

Over time, Sportmonks proved to be a professional and reliable partner, continuously improving its service and ensuring BF Bot Manager could confidently scale its platform without worrying about data gaps or instability.

Impact & Results of Using Sportmonks’ Football API

Since adopting Sportmonks’ Football API, BF Bot Manager has seen clear improvements in both product capability and customer satisfaction:

Accurate automation: Real-time live scores and in-play statistics power advanced betting strategies, ensuring bots react quickly and correctly to match events.
Reliable performance: The API has consistently delivered stable, trustworthy data, giving users confidence in automated betting decisions.
Operational efficiency: With Sportmonks managing data delivery, Sodens Ltd can focus on enhancing bot features and strategies instead of troubleshooting feeds.

Overall, Sportmonks has been instrumental in helping BF Bot Manager deliver a robust, data-driven solution to its global user base—strengthening its reputation as one of the world’s most trusted betting automation platforms.

Customer experience & support

⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️☆ 8/10

“The API has been reliable and easy to use for years. We’ve not faced major technical issues, and Sportmonks’ support has always been responsive when needed. The only real challenge has been yearly price increases, which can be difficult for a small company like ours.”

Sportmonks’ strong documentation and dependable service made onboarding straightforward, and ongoing improvements to coverage and features have added continuous value to BF Bot Manager’s platform.

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With Sportmonks, we finally gained the reliable live football data our bots needed. It’s the backbone of our automation and has allowed us to grow without worrying about data coverage.
Rade | Developer @ BF Bot Manager

Frequently asked questions

Who is Sodens Ltd and what is Bf Bot Manager?
Sodens Ltd is a UK-based software company in Cheshunt, Hertfordshire, specialising in automated betting tools. Their signature product, Bf Bot Manager, automates betting across exchanges like Betfair, Betdaq, and Matchbook using custom rules and live data.
How do they use football data?
They use Sportmonks’ Football API to power automated betting strategies. Features like live scores, in-play statistics, history, standings, H2H trends and odds help the bots to trigger bets based on user-defined rules in real time.
Why did Sodens choose Sportmonks over other providers?
Sportmonks stood out as a reliable, cost-effective solution with broad data coverage and clean, developer-friendly API documentation. It offered everything Sodens needed without stretching their budget, especially important for a small UK-based team.
Was the integration process straightforward?
Yes. Developers at Sodens praised Sportmonks for its structured JSON responses, clear guides, and stability even across API updates which made onboarding and ongoing integration smooth.
Are there any collaboration opportunities between Sodens and Sportmonks?
Sodens proposed featuring Sportmonks in their newsletter, which reaches over 34,000 registered users from Betfair, Betdaq, and Matchbook, a valuable promotional opportunity for both.