Sportmonks Blogs

Modern football apps deal with massive data flow: live scores, player statistics, fantasy updates, and betting insights all hitting at once. Fans expect everything instantly and accurately, no matter how many matches are live. When your platform scales to thousands (or millions) of users, performance depends on how efficiently you fetch, cache, and serve that data. That’s where smart caching and API optimisation stop being nice-to-haves and start being survival strategies.

Football today runs on data. From live scores and fantasy leagues to betting platforms and pro analytics dashboards, data fuels nearly every football app out there. Whether you’re building a simple scoreboard or a global fantasy experience, you need reliable, real-time football data to make it work. That brings you to a big question: should you use a free football API or go straight for a paid one? It’s not just about cost, as your choice affects league coverage, data speed, scalability, and ultimately how users experience your app.

Expected goals (xG) has become a key metric in modern football, offering a deeper understanding of team and player offense beyond just goals scored. Sportmonks provides comprehensive xG data through its API, enabling advanced analytics and predictions.

Sportmonks is a sports data provider, primarily focused on football, cricket, and Formula 1, founded in 2016. Our platform, accessible via my.sportmonks.com, offers APIs that allow developers to retrieve real-time sports data.

The world of sports betting demands precision, speed, and trust. At Sportmonks, we’ve built an API that delivers all three. Our Sports Betting API is designed to help betting companies, tipster platforms, odds comparison sites, and sports apps create highly engaging, data-driven experiences for their users. In this blog, we’ll explore how our Sports Betting API supports the full ecosystem — from platforms to users — and why it’s trusted by thousands of professionals worldwide.

Liverpool versus Arsenal: just the name sparks images of legendary battles. This long-standing rivalry is a captivating story of different playing styles, changing fortunes, and unforgettable moments. Now, AI is giving us a new way to explore this history, revealing hidden patterns and insights. Imagine AI analysing decades of match data, from old film to today’s detailed statistics. What can this data tell us?