Why the new Champions League format?
The new Champions League format benefits clubs, fans, and UEFA. By providing more opportunities for clubs from smaller leagues to participate, the tournament becomes more inclusive and representative of European football. The Swiss model group stage also introduces a dynamic and competitive element, where every match matters, regardless of the club’s reputation or previous performance.
From a commercial standpoint, the expanded format opens up new revenue streams, including broadcasting rights and sponsorship deals. With more matches and increased global interest, the UEFA Champions League solidifies its position as one of the most lucrative sporting properties in the world.
According to Aleksander Čeferin said the following:“UEFA has clearly shown that we are fully committed to respecting the fundamental values of sport and to defending the key principle of open competitions, with qualification based on sporting merit, fully in line with the values and solidarity-based European sports model” I am really pleased that it was a unanimous decision of the UEFA Executive Committee, with the European Club Association, European Leagues and national associations all agreeing with the proposal. Another proof that European football is more united than ever.” UEFA (2024).
According to the UEFA, the new format will involve more European teams in each competition, so there will be more top-level matches for fans and a chance of more teams from their own country in the big European Tournaments. The competitive balance between all teams will improve as all teams play opponents of a similar competitive level throughout the league stage, and every game counts to proceed to the knockout stage.